Purpose Consulting

Unlock the potential of your business through the power of purpose

In the context of business, a company’s purpose is a statement that defines its reason for existing beyond making a profit.

It defines the impact that the company wants to make in the world and the values that guide its actions. A purpose is not a marketing slogan and it is more than a company’s CSR initiatives or a desire to do good in the world. It serves as a guiding principle that shapes a company's culture, its strategy, and its decision-making. It is the foundation on which the company's vision, mission, and goals are built. A purpose should be inspiring, actionable, and enduring and it should guide the company for years to come.

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Having a clear sense of purpose is crucial for companies as it helps guide decision-making.

A well-defined purpose can also help businesses navigate the challenges and changes that inevitably arise, by providing a clear North Star to guide the company's actions and strategies. Additionally, a strong sense of purpose:
  • Can help differentiate a company from crowded marketplace
  • Can attract customers who are looking to partner with companies that align with their own values
  • Provide direction and motivation for employees resulting in increased employee engagement and retention  

PURPOSE SERVICES

We offer a range of services depending on where you are in your purpose journey:

Purpose Statement Design

Design a clear, succinct purpose to describe why your organisation exists and the impact it wants to make.

Purpose-led Strategy Consulting

Design or refresh your organisation’s strategy to ensure it is designed and aligned to fulfil your purpose by creating economic, social and environmental value in sustainable ways.

Company Values and Behaviours Design

Clarify the principles and actions that will enable a culture that will advance rather than obstruct the fulfilment of your purpose.

Engaging Teams through Purpose and Values Alignment

Help teams identify their personal purpose and values at work, fulfil company values and realise their roles' contribution to the organisation’s purpose.

Purposeful Leadership Development

Equip your leaders to adopt the principles of purposeful leadership and expand their leadership impact.

Assessment

Evaluating individual capability using the 5 Discovery Skills of Innovation (associational thinking, questioning, observing, networking, and experimenting) to develop the key behaviours practiced by innovative people.

Training

Hands-on and experiential training with first-hand experience in application to real-world challenges including Innovators DNA, customer immersion and empathy, experimenting and prototyping, business model innovation, and Innovators Philosophy.

Innovators Accelerator

An experiential learning solution to help develop innovation capability, designed using state of the art learning technologies.

Innovation Sprints

2-week long sessions that apply the innovation method to current organisation initiatives providing teams with deep exposure to customer needs and pain points and developing a range of potential solutions through rapid experimenting and prototyping.

Innovation Journeys

intensive application of an innovation method to capture highly strategic and disruptive opportunities. Dedicated teams spend 4 to 5 months in deep immersion with hundreds of customer interactions, experimenting and prototyping on multiple solutions and developing innovative go-to-market strategies.
factsheet

Download the Innovator's Accelerator Factsheet for more information

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OUR PARTNER

People With Purpose

We work closely with our partner, People With Purpose, consulting company based in Australia. People With Purpose specialises in equipping organisations and their leaders to become more resilient and impactful by helping them to develop purpose-led strategies and purposeful leadership capabilities.  

They have unique expertise through their work with multiple organisations in Australia and Kenya. And through our purposeful partnership, we are excited to be doing the same with organisations in this region.

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Organisations with a strong sense of purpose are more likely to create a “best place to work” culture that drives innovation.

- Gartner
A strong sense of community and purpose-driven work are essential to thriving.

- Deloitte
Purpose is the yearning to do what we do in the service of​ something larger than ourselves.

- Daniel Pink, Drive: The Surprising Truth About What Motivates Us
73% of employees were fully engaged in a purpose-driven organisation.

- Deloitte
45% of consumers in Kenya buy or advocate for brands based on their beliefs and values.

- Belief-driven consumer segment, 2022 Edelman Trust Barometer
53% of Kenya consumers invest based on their beliefs and values.

- Belief-driven investor segment, 2022 Edelman Trust Barometer
46% of Kenyans agree that capitalism today does more harm than good in the world.

- Capitalism Today,
2022 Edelman Trust Barometer
Businesses are seen as 71 points more competent than government, in Kenya.

- Competence score,
2022 Edelman Trust Barometer
LARRY FINK'S 2019 LETTER TO CEOS

Putting your stakeholders
at the forefront

Read Larry Fink's Philosophy on Purpose

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MEET THE TEAM

Madeleine Dunford

Founder

Madeleine Dunford

Founder

Biography

Madeleine Dunford is the Founder of Career Connections. She is accredited in various assessment methodologies including Hogan Assessment Systems, Morrisby Profile, Assessment & Development Centres and the Leadership Versatility Index, having introduced the tools into Africa. She brings 24 years of experience in consultancy, putting together large selection, restructuring and development programs for some of the most successful organisations in the banking, airline, telecommunications sectors. She is an ICF accredited Executive Coach, a faculty member of the Academy of Executive Coaching, UK, and is currently doing her Systemic Team Coaching Masters Practitioner qualifications. She has a BA (Hons) from the University of York, an MSc (with distinction) from the University of Edinburgh, and a Certificate in the Art and Practise of Leadership Development from the University of Harvard.

Amrita Choda

Client Partner, Talent Advisory

Amrita Choda

Client Partner, Talent Advisory

Biography

Amrita Choda is a Client Partner in the Talent Advisory unit at Career Connections. In this capacity, she supports multi-nationals and large local organisations in managing and developing talent from selection, recruitment of senior management, on-boarding, restructuring, reorganisation and outplacement. ​ Amrita is certified from the Academy of Executive Coaching (AoEC), UK, in the Practitioner Diploma in Executive Coaching and Systemic Team Coaching. She is certified by PSI A&DC in the Assessor Skills Training, the Leadership Versatility Index (LVI), USA, and Hogan Assessment Systems (HAS), USA. She is a trained facilitator of the Assessor Skills Training programme and the Competency Based Interviewing Skills Certification.​ Amrita has over 15 years work experience both locally and internationally in diverse industry sectors. She holds a BA (Hons) Business Administration from the University of Kingston-Upon-Thames, UK. Majoring in Human Resource Management, Employee Relations, Market Research and New Product Development. ​

Zia Manji

Managing Director

Zia Manji

Managing Director

Biography

Zia Manji is the Managing Director of Career Connections. He most recently held the position of Director and Senior Client Partner, where he led the firm’s executive search practice. Zia brings more than 12 years’ experience of leading senior level searches in East Africa and has extensive experience in leadership assessment and development. His experience spans across financial services, consumer goods, telecommunications, agriculture, and media sectors Prior to joining Career Connections, Zia was Managing Director in a large Kenyan food and consumer goods manufacturing company with a focus on commercial, marketing, sales and production operations. He is an accredited executive coach and faculty of the Academy of Executive Coaching UK working closely with leaders in large client organizations including Diageo, General Electric, Kenya Commercial Bank and Kenya Airways. Zia holds a business degree from the University of Edinburgh where he earned the John MacFarlane Award for Leadership. He also holds an Executive Master in Consulting and Coaching for Change from INSEAD.

Aparna Patil

Senior Principal

Aparna Patil

Senior Principal

Biography

Aparna Patil is a Senior Principal and currently leads the Purpose consulting unit. She works closely with our Australian partner, People With Purpose, to help organisations design their purpose and develop purpose-led strategies. She is also a facilitator-in-training for our Innovation consulting solutions and collaborates with companies to build a culture of innovation. She joined Career Connections in 2022 and has over 13 years of unique professional experience in the private and public sectors having worked across a range of sectors – Banking, Manufacturing, Event Management, Human Resources, People Development and most recently with the UK Civil Service at the British High Commission in Nairobi. Aparna is a qualified Executive Coach with a Practitioner Diploma from the Academy of Executive Coaching (AoEC). She holds a Masters (MSc) in International Management from the University of London and a Bachelors (BSc) in MORSE (Mathematics, Operational Research, Statistics and Economics) from the University of Warwick, UK.